• Thesis

The Theory: HRC Annual Report by Design Army

Updated: Nov 8, 2018



Annual reports are typically text heavy brochures, often forgettable, and rarely grab attention. Design Army stripped back the design and used bold white typography as a nod to HRC´s grassroots beginnings. Turning the report into an oversized newspaper, each spread opens to clean layouts and captivating messages that demand to be shouted and shared. They created an inexpensive, confident annual report to serve as a unique keepsake, while compelling HRC’s 1.5 million members to join the fight for equal rights.


Designer: Design Army, USA


The Wrap


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