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The Theory: Gold Rush by Črtomir

Updated: Nov 3, 2018

Designer: Crtomir

Since the world is obsessed with everything that's golden, črtomir made a fun 3D series that tries to depict products literally or how they would look like, if they were truly made out of gold.

3D Max, Zbrush and V-ray, were used to create realistic interpretations of ‘magnum gold’, ‘marlboro gold’, ‘haribo goldbär’, ‘jacobs gold’ and ‘kodak gold’. Gilded smoke swirls from the end of a cigarette, an ice cream bar drips liquid gold and long strips of metallic film line kodak reels, each revealing a personality defined by extravagance, energy and pizzazz.

The Wrap

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