← The Playbook
  • All Posts
  • The Theory
  • The Talk
  • The Drop
  • The Candy
  • The Tools
  • The Tips
  • The Vault
  • The Spaces
  • The Travel
  • The Dining
  • The Style
  • The Gadgets
  • The Gear
  • The Jobs
  • Behind the Scenes
Search
Thesis
  • Apr 5, 2018
  • 1 min

The Theory: Spotify Brand Identity

Content Migration in Progress Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eget ultrices felis, at bibendum odio. Proin...
4 views0 comments
The Theory: HRC Annual Report by Design Army
Thesis
  • Dec 31, 2017
  • 1 min

The Theory: HRC Annual Report by Design Army

Annual reports are typically text heavy brochures, often forgettable, and rarely grab attention. Design Army stripped back the design and...
48 views0 comments
The Theory: Dr. Martens 50th Anniversary Campaign
Thesis
  • Dec 31, 2017
  • 1 min

The Theory: Dr. Martens 50th Anniversary Campaign

One of our favorite campaigns from the past is the Dr. Martens 50th anniversary campaign created by Exposure. In celebration of their mor...
37 views0 comments
The Theory: Gold Rush by Črtomir
Thesis
  • Jul 17, 2017
  • 1 min

The Theory: Gold Rush by Črtomir

Designer: Crtomir Since the world is obsessed with everything that's golden, črtomir made a fun 3D series that tries to depict products ...
26 views0 comments
The Theory: Nike Rise Campaign
Thesis
  • Jul 13, 2017
  • 2 min

The Theory: Nike Rise Campaign

Designers: AQKA, Shotopop One of the most original and influential digital campaigns in recent years was Nike RISE. China has an unrival...
52 views0 comments
The Theory: Packaging & Handmade Typography for Mezcal Campante
Thesis
  • Jun 3, 2017
  • 1 min

The Theory: Packaging & Handmade Typography for Mezcal Campante

Mezcal Campante's packaging aims to emphasize the artisan essence of the product with an austere visual language based on handmade typogr...
69 views0 comments
The Theory: Playing With Food
Thesis
  • May 9, 2017
  • 3 min

The Theory: Playing With Food

Savory. Sweet. Scrumptious. Flavorful. Fragrant…Hungry yet? Designs that involve food have the unique job of engaging viewers’ senses and...
49 views0 comments
The Theory: Toilet Paper Hooks Up Kenzo´s Summer Campaign
Thesis
  • Apr 13, 2017
  • 1 min

The Theory: Toilet Paper Hooks Up Kenzo´s Summer Campaign

Maurizio Cattelan and Pierpaolo Ferrari are the innovative duo and bizarre image scientists behind the magazine, Toilet Paper. For the cl...
25 views0 comments
The Theory: We Don't Like Yellow by Dentaire Parisloft
Thesis
  • Apr 5, 2017
  • 1 min

The Theory: We Don't Like Yellow by Dentaire Parisloft

Designer: Michael Lavoie Take your cue from the concept and design ideas that made this print ad by Michael Lavoie, unforgettable. Lemons...
21 views0 comments
The Theory: Yum Tang, Color + Food + Design
Thesis
  • Mar 6, 2017
  • 1 min

The Theory: Yum Tang, Color + Food + Design

Yum Tang is one of our favorite photography studios to watch. If you’re a fan of nominative determinism you’ll be happy to know the Yum f...
35 views0 comments
The Theory: Carlsberg Rebrand by Taxi Studio
Thesis
  • Jan 15, 2017
  • 2 min

The Theory: Carlsberg Rebrand by Taxi Studio

Taxi Studio was called in to help Carlsberg re-align and rediscover their Danish roots, and they produced one our favorite beverage campa...
34 views0 comments
{"items":["5be586e1f17d2e0019394c26","5a72181faf82c801feb15de7","5a731d116da8c3005dd69f45","5a7313a9dc14d30014087e68","5a732013aee09c007ef41fca","5a7216c78c970501a04d319c","5a7220f3af82c801feb19ad2","5a721b2f6b828f019c23f904","5a721c856b828f019c240179","5a731f7a604297007375bf5e","5a7318d91a54330014b4c9f1"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":1060,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#E8E6E6"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":1060,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":1060,"galleryWidth":1092,"galleryHeight":0,"scrollBase":0,"height":null}}