CREATIVE + SOCIAL
Social media is a cornerstone of artist
promotion. Branded channel curation was central
to establishing Alice's breakout persona.
The difference between dropping an album
and exploding an album is integrated marketing. Our
campaign for 'Heartbreak Hotel' was designed to blow.
PRODUCER THALIA MURRAY
DIRECTOR CHRIS TURNER
DP LUKE SCULLY
PRODUCTION PARK VILLAGE
EDITOR CRAIG COLE
MARKETING BLAK
CREDITS
2 million views later fans are still checking-in.
Our long time partners at Virgin EMI UMG, asked us to create a buzzworthy domestic album activation for Alice Chater.
We developed an integrated multi-channel strategy and campaign for the 'Heartbreak Hotel' single and video drop.
Posts reached 1.2M+ across social platforms. Total social engagements topped 38K. 2M+ views and 1M+ streams.
The difference between dropping an album
and exploding an album is integrated marketing. Our
campaign for 'Heartbreak Hotel' was designed to blow.
A crash course in promoting a pop wonderland and getting streams that count
Millions of listeners turn to streaming services to discover new music everyday, but Spotify dominates the industry. We teamed up with Chater to create pop-worthy visual content that drives traffic.
Teased releases thru scheduled live events. Created Spotify branded Snapchat filters
to release lyrics and story driven campaigns and content to promote pre-sales and streams post release.
Chater fans around the world are heading to Spotify to checkout the newest spin on traditional pop. With 800K monthly listeners and 30M+ streams to date, Chater is winning the internet one platform at a time.