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CREATIVE + SOCIAL

Alice Chater is a pop revelation at

the top of her game. We built a digital

presence to match.

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Socials are a cornerstone of artist

promotion. Branded curation was central to

establishing Alice's breakout persona.

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The difference between dropping a single

and exploding a single is integration. Our campaign

for 'Heartbreak Hotel' was designed to blow.

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PRODUCER THALIA MURRAY

DIRECTOR CHRIS TURNER

DP LUKE SCULLY

PRODUCTION PARK VILLAGE

EDITOR CRAIG COLE

MARKETING BLAK

CREDITS

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We dropped Heartbreak Hotel.

2 million views later fans are still checking-in.

Our long time partners at Virgin EMI UMG, asked us to create a buzzworthy domestic album activation for Alice Chater.

We developed an integrated multi-channel strategy and campaign for the 'Heartbreak Hotel' single and video drop.

Posts reached 1.2M+ across social platforms. Total social engagements topped 38K. 2M+ views and 1M+ streams.

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The difference between dropping an album

and exploding an album is integrated marketing. Our

campaign for 'Heartbreak Hotel' was designed to blow.

A crash course in promoting a pop wonderland and getting streams that count

Millions of listeners turn to streaming services to discover new music everyday, but Spotify dominates the industry. We teamed up with Chater to create pop-worthy visual content that drives traffic.

Teased releases thru scheduled live events. Created Spotify branded Snapchat filters

to release lyrics and story driven campaigns and content to promote pre-sales and streams post release.

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Chater fans around the world are heading to Spotify to checkout the newest spin on traditional pop. With 800K monthly listeners and 30M+ streams to date, Chater is winning the internet one platform at a time.

ALL RIGHTS RESERVED

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