CREATIVE + SOCIAL
Socials are the cornerstone of artist
promotion. Brand curation was central to
establishing Alice's breakout persona.
THALIA MURRAY
CHRIS TURNER
LUKE SCULLY
PARK VILLAGE
CRAIG COLE
BLAK
CREDITS
We dropped Heartbreak Hotel.
10 mil views later fans are still checking-in.
Challenge
Our long time partners Virgin EMI UMG, asked us to create a domestic release activation for Alice Chater.
Approach
We developed a campaign and content strategy for the 'Heartbreak Hotel' single and visual drop.
Result
Posts reached 14.2M+ across social platforms. Total social engagements topped 3M. 10M+ views and 6M+ streams.
The difference between dropping
a single and exploding one is integration.
Our campaign for 'Heartbreak Hotel'
was built to blow.
A crash course in promoting a pop wonderland and getting streams that count
Challenge
Millions of listeners turn to streaming services to discover new music, but Spotify dominates the market. We teamed up with Chater to create branded pop-worthy content that drives traffic.
Approach
Teased releases thru scheduled live events. Created Spotify branded Snapchat filters
to release lyrics, story driven campaigns, and content to promote pre-sales and post release.
Result
Pop fans around the world are heading to Spotify to checkout the newest spin on traditional pop. Chater is winning the internet one platform at a time.