The difference between dropping an album
and exploding an album is integrated marketing. Our
campaign for 'Heartbreak Hotel' was designed to blow.
PRODUCTION PARK VILLAGE
DIRECTOR CHRIS TURNER
MEDIA ARTIST TIFFANY CARPENTER
EDITOR CRAIG COLE
GRADE VIC PARKER
Our long time partners at Virgin EMI UMG, asked us to create a buzzworthy album
activation for Alice Chater.
We developed an integrated multi-channel strategy and campaign for the 'Heartbreak Hotel' single and video drop.
Posts reached 1.2M+ across social platforms. Total social engagements topped 38K. 2M+ views and 1M+ streams.
Millions of listeners turn to streaming services to discover new music everyday, but Spotify dominates the industry. We teamed up with Chater to create pop-worthy visual content that drives traffic.
Teased releases thru scheduled live events. Created Spotify branded Snapchat filters
to release lyrics and story driven campaigns and content to promote pre-sales and streams post release.
Chater fans around the world are heading to Spotify to checkout the newest spin on traditional pop. With 800K monthly listeners and 30M+ streams to date, Chater is winning the internet one platform at a time.